Paperchase x Melanie Johnsson

Collaboration with Paperchase at Tesco on a wonderful Valentines collection. Illustration, surface design, copy writing (alongside Tesco’s very own talented designer) and more for a ton of amazing products in a bright and bold colour palette. The mood was about celebrating all kinds of love, romantic, self-love, friendships…and bringing some joy to the gloomy winter days! All products to be sold in February 2025 in selected Tesco Stores and online.